Under the project,Blue Veins is working to promote sustainable tobacco control and a smoke-free environment in Khyber Pakhtunkhwa through sensitization and engagement of relevant multi-stakeholder for policy reforms, facilitating the Provincial Tobacco Control Cell, and strengthening Govt-CSOs networking around improved enforcement of Khyber Pakhtunkhwa Tobacco Control Roadmap 2021 sand onwards.

Objectives of the project are:

• Objective 1:
  Integration of Tobacco Control Roadmap in provincial health and education programs and allocation of dedicated human and financial resources to promote sustainable tobacco control policy measures.
• Objective 2:
  Building evidence on Smokeless Tobacco (SLT) and emerging threats i.e. NOVEL tobacco products (NTP) for comprehensive policy response and improved measures in Khyber Pakhtunkhwa
• Objective 3:
  To strengthen the enforcement of tobacco control measures to achieve 85% compliance and declare Peshawar “Tobacco/Smoke-free” district by end of 2022.